Gift Cards have been growing tremendously in the last 3-4 years and shouldn't slow down anytime soon, mostly because credit card use is not slowing down. They are quick, easy, portable, and obviously transferable.
Gift Cards can also have any look your team can create. Since they are highly customizable, they are simply used as another advertising medium and help lend credibility to your business. This is because we all assume when looking at nice and shiny, new gift cards that they is some incredible infrastructure behind it. There is of course, but the main thing is how easy they are to get and use, and how that infrastructure gives smaller businesses more weight.
Better yet is the increased sale. Besides the bird-in-the-hand principle, we generally miss something. If a wife buys her husband a gift card at a store, the store has created two customers being her husband, and now her. As well, if she gives him a $50 gift card, he will normally spend that plus an extra 10-50% more. Why? Because he doesn't want to waste any of his gift. If he only buys $48.95 worth of goods, there is money left on the card. He must throw in some extra to get the full value of the gift. What does he care? He just got a $75 item for $25 in cash.
I have dealt with several large firms in this field, but I always compare with a smaller group who can be more mobile and really want my business. There are companies out there like GiveX, Valutec, and a host of processors that already have their own deals. If you have a merchant account, ask your rep about gift cards. Then double check what they can do for you. A smaller firm that I often recommend is World Gift Card. I have personally held in my hand several of their card samples and have always been amazed at what they can put out in terms of some really fine cards.
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